For an exhibition in China, Guerlain is sharing the history of perfume as a living art, deeply linked to French culture. Designed for a novice audience, the experience is immersive, fun and sensitive. It retraces the perfumer’s quest: from the origins of the House to the search for raw materials, from the routes of the ingredients to their transformation, to the brilliance of the creations.

A floral and artisanal universe, punctuated by spaces for sharing, between transmission, emotion and contemporary influence. An olfactory journey where each fragrance becomes a bridge between cultures, and each note a flash of memory.