Photo credits: © Nicolas Stajic
Photo credits: © Nicolas Stajic

Guerlain

Activation Abeille Royale

Connemara, Irland, 2025

VIC event

Coordination and production

Guerlain

Activation Abeille Royale

Coordination and production

Connemara, Irlande, 2025

VIC Event

In the heart of the wilds of Connemara, Guerlain reactivates the very essence of its expertise through an itinerary where science and beauty enter into dialogue with nature. This is the journey of a rare elixir – Royal Bee, Huile de Jeunesse – from its source to the skincare ritual. Between the discovery of precious raw materials and an introduction to ancestral techniques, this experience reveals the soul of the serum: a subtle balance between innovation and heritage. The scenography, inspired by the raw power of the Irish landscape, celebrates this inseparable link between science and nature, echoing the commitments of the House of Guerlain.

In the heart of the wilds of Connemara, Guerlain reactivates the very essence of its expertise through an itinerary where science and beauty enter into dialogue with nature. This is the journey of a rare elixir – Royal Bee, Huile de Jeunesse – from its source to the skincare ritual. Between the discovery of precious raw materials and an introduction to ancestral techniques, this experience reveals the soul of the serum: a subtle balance between innovation and heritage.

The scenography, inspired by the raw power of the Irish landscape, celebrates this inseparable link between science and nature, echoing the commitments of the House of Guerlain.

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