Athens, Greece, 2025
Activation, product launches
Design and production
Design and production
Athens, Greece, 2025
Activation, product launches
An immersive journey that takes us back to the origins of beauty, where it finds its definition in mythology and history. Guerlain invites you to explore beauty in its purest expression: that of nature, culture and care.
Through unique sensory experiences, the event reveals new Guerlain creations, while honouring the values and codes of the house. This edition is inspired by the mythological roots of beauty, while forging a modern link with its public and its environment. The scenography, at the crossroads of heritage and modernity, plunges guests into a universe where every gesture and every fragrance recalls the original quest for the sublime.
A return to our roots, where beauty is defined through nature and art, to offer an experience that transcends time.
An immersive journey that takes us back to the origins of beauty, where it finds its definition in mythology and history. Guerlain invites you to explore beauty in its purest expression: that of nature, culture and care.
Through unique sensory experiences, the event reveals new Guerlain creations, while honouring the values and codes of the house. This edition is inspired by the mythological roots of beauty, while forging a modern link with its public and its environment. The scenography, at the crossroads of heritage and modernity, immerses guests in a universe where every gesture and every fragrance recalls the original quest for the sublime.
A return to our roots, where beauty is defined through nature and art, to offer an experience that stands the test of time.





















