An immersive celebration that delves into the origins of a legendary fragrance, where Shalimar has drawn its strength for a century: an imagination of audacity, sensuality and timeless elegance. Through an exhibition at the historic boutique and launch dinners, Guerlain invites you to rediscover this icon through an experience that reveals its new Essence, while honouring the history and codes that have shaped its legend.

Between deep blue and amber hues, contrast becomes language: a modern visual style that reinterprets the iconic silhouette of Shalimar. The VIP, Influence and VIC dinners orchestrate a dialogue between heritage and contemporaneity, through iconic gold, amber light, a marriage of mirror and glass materials, and monochromes of blues to tell the story of the metamorphosis of an eternal fragrance.

This activation weaves a sensitive link between generations, through a new essence that transcends time.