For Vivatech 2025, Guerlain is using an immersive scenography to retrace the journey of raw materials – from their natural origin to their alchemical transformation.

At the heart of this sensory tale is the Guerlinade, the House’s signature scent for over a century. Six mythical ingredients, an invisible thread linking the creations, are revealed here one by one, in a setting in motion. Each space becomes a note, each material a voice. The fragrance is built up little by little, like a musical composition. Thanks to ground-breaking technology, the scents come to life through sound: you can hear the ingredients, listen to the formula, feel the trail in a different way.

Innovation becomes experience – a bridge between the senses, a new language to tell the intimate story of fragrance.

We enter this symphony like we enter a story: note after note, space after space. Until the suspended moment when everything comes together, in the balance of a bottle.