Dior Beauty

Activation L'Or De Vie

Marchés internationaux, 2025

Guidelines

Art direction, complete design and deployment guidelines

Dior Beauty

Activation L'Or De Vie

Art direction, complete design and deployment guidelines

Marchés internationaux, 2025

Guidelines

Travel through time to sublimate every moment. Château d’Yquem and Dior combine their quest for excellence in a celebration of longevity through L’Or de Vie, an ode in five acts where science and emotion intertwine.

Each experience reveals the beauty of life – gastronomy, science, well-being, art – beyond time. An invitation to savour the moment and honour those moments that give it meaning.

The scenography invites visitors to immerse themselves in a golden horizon, where light grazes the materials and guides them through a journey of suspended moments. Between shadow and radiance, the journey becomes an experience, resonating with the richness of life and the poetry of time.

Travel through time to sublimate every moment. Château d’Yquem and Dior combine their quest for excellence in a celebration of longevity through L’Or de Vie, an ode in five acts where science and emotion intertwine.

Each experience reveals the beauty of life – gastronomy, science, well-being, art – beyond time. An invitation to savour the moment and honour those moments that give it meaning.

The scenography invites visitors to immerse themselves in a golden horizon, where light grazes the materials and guides them through a journey of suspended moments. Between shadow and radiance, the journey becomes an experience, resonating with the richness of life and the poetry of time.

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